Aware of the public’s aversion to traditional advertising and the invisibility of its messages, ICÒNIC works to transform the audience in spectators through an entertainment lens.
NO FUTURE WITHOUT WATER
Futuristic spot where individual responsibility is called out regarding our planet’s current hydric challenge, through a message from the future sent by the scientist Isaac Nowak.
To address the difficulty of catching the public interest regarding environmental issues, the solution founded was to use science fiction, the quintessential entertainment genre, to start a collective conversation about water scarcity which was the main goal of the client’s brief.
JA NO FA MAL
Music video for the Valencian band La Fúmiga featuring the recently famous singer, Samantha. The story told in the film is one about a breakup which captivated both fandoms. Moreover, to advertise the launch, several adaptations for social media were created to motivate the fans, so they would pre order the song.