Gerard is a copywriter born from the mix of a poet and the British etiquette.. During his career in some of the most relevant agencies in London, he has written for giants like BMW, UNICEF, Oreo or Burger King, without stopping to write for himself. Moreover, he is trilingual… What a catch!
The campaigns listed below have been thought and developed by Gerard Roda.
ICÒNIC has not intervened neither in the creativity nor the execution of them.
Global campaign that helped position Grant’s Whisky as a high-quality blend for the everyday consumer. The campaign’s claim became a mantra that still helps identify the brand: “Triple Wood. Triple Good”
Different actions in social media for the automotive brand BMW that included, among others, a podcast with Edith Bowman, an interactive map of the Goodwood Festival of Speed, a campaign of customized direct messages and one of the anthems of Black Rebel Motorcycle Club.
International campaign for Premier League, launched during the confinement caused by Covid-19 with the goal of motivating the fans to keep supporting soccer and keep enjoying it while staying at home.