Carmelo and Willy are the creative agency that every creative agency would like to be. After their long career in the United States the came back to Europe to speak the street’s language better than anyone else. Their iconic campaigns get viral in a matter of minutes. Netflix, Amazon Prime Video or Glovo App knows it and that is why they repeat. Take my money and make this viral!
FYI!
The campaigns listed below have been thought and developed cyw.
ICÒNIC has not intervened neither in the creativity nor the execution of them
EL CID
An integral promotion campaign of the Prime Video series “El CID” which main goal was to captivate a young target who initially has little interest in historical film products. So the solution was to create a trap music video led by the main character of the show that went viral in a few days, three comedy spots led by influencers where they reviewed medieval elements and a quick training on medieval insults.
SEX EDUCATION
OOH campaign in different Spanish cities to spread the word about the second season of Netflix’s series Sex Education in which bold sculptures and messages were implemented, such as: “Sometimes reality overcomes friction” or “You are just a less bit virgin” that had a big impact on the national press and media.
THE BOYS
OOH campaign outside the headquarters of different Spanish political parties, making a parallelism between the current political corruption and the superheroes’ abuse of power in the show The Boys by Prime Video. Later a national soccer star joined the campaign in a spot and a series of special shippings were sent to the press and to influencers under the campaign’s claim to increase the impact.
