Every film producer knows that filming with animals or children is something to avoid. However, the advertising producer's kryptonite is different: politicians and elite athletes.

The advertisement festival season doesn't highlight on ICÒNIC’s calendar, however this year we submitted an entry to two of them with a lot of excitement and with a project in which we trusted even before it was made.

Since they emerged on the Valencian music scene, La Fúmiga has demonstrated that the only road to success is the one of perseverance and effort.

One could assume that our natural habitat is the shooting set, but we can do a lot of things other than getting up early, sweating by loading and unloading material and yelling “Silence!”.