Ana is the Creative Director that the average brands want, those brands that are present in everyone’s daily life. Clients, like Leche Pascual, Grefusa, Helados Nestlé, Red Bull or Red Cross, have trust on her criteria to develop their communication campaigns and they have not gone wrong because probably your pantry is full of those ideas made in Ana.
The campaigns listed below have been thought and developed by Ana Tebar.
ICÒNIC has not intervened neither in the creativity nor the execution of them.
Redefinition of Sprinter’s brand universe through the creation of a versatile archetype based on the insight “life is better in a tracksuit” which defends comfort as an authenticity tool. As a result, a trilogy of three comedy spots was created to help connect with the client.
A campaign in which Leche Pascual teaches real farmers how to use social media, guided by the rural influencer, Miguel Montoro. Contents like #PadresalDía or #CuriosidadesDeLaLeche helped the brand to connect with its target in a transversal way and with a close and fun tone.