The advertisement festival season doesn't highlight on ICÒNIC’s calendar, however this year we submitted an entry to two of them with a lot of excitement and with a project in which we trusted even before it was made.
A message from the future warns us about the risk that we mean to the world’s sustainability as we know it. In this sci-fi short film, the scientist Isaac Nowak and Qatium, the Artificial Intelligence that he has created, educate us about the global crisis of water scarcity and guide us to revert the irresponsible use we make of it.
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